Not for profit marketing Essay Example | Topics and Well Written Essays - 500 words

Not for profit marketing - Essay Example Marketing eventually is there to help achieve profitability and long-term survival in business or organization. After all, the goal of every business is to achieve profitability and long-term survival. However, any activity in marketing which is outside the primary aim for profit is considered not-for-profit marketing (Cooper and Argyris, 1998). It avoids marketing practices that could be harmful to the society because it aims to develop fair and intelligent purchase decisions among consumers. However, not-for-profit marketing is not only applicable to businesses that substantially aim for profitability and long-term survival. The term profit cannot just be specifically focused on monetary value alone, but including other intrinsic values that could not be readily observed by the naked eye. When one heard about marketing, the ultimate concept that would come to mind is about business with the inclusion of the issue about profit, which is all about monetary value. However, not-for-profit marketing is also widely applicable among educational establishments, churches, politicians, national interest groups or charities, and any activities related to internal marketing (Cooper and Argy ris, 1998). Based on the above definition of marketing, it is essentially about satisfying individual and organizational objectives, but the entire thing about this could only be achieved if there is planning, execution and eventually creation of something else. A politician aiming to take his position after an election should basically learn to inform the public all necessary information about him that could potentially gain confidence on the part of the voters in voting for him. This eventually is an integral part of the not-for-profit marketing because the intention of the politician is just to develop among the people such a fair and intelligent decision. It is a kind